Is Bob Howard Honda a good dealership?
A dealership is good if the experience holds up after the sale. Most shoppers judge one by its star rating and by how the showroom feels on the day they buy. We think that order is backward.
So judge our service drive and our price terms first. Google shows 4.5 stars across 4,311 reviews for us, 82% of them five-star as of September 2026. Eskridge Honda also holds 4.5, so the case rests on how many people wrote those reviews. By that test, the showroom is the smallest part of the answer.
Keep reading below, then schedule a test drive in Oklahoma City. Bringing your own numbers to the lot settles this faster than any spec sheet.
Judge a Honda dealer by its service drive first
You visit a showroom once. You visit the service drive for years. NADA Data 2025 counted more than 276 million repair orders written at franchised dealers in 2025, which is where most of the relationship between a dealer and a driver actually happens.
Customers feel that too. J.D. Power’s 2026 Customer Service Index found that when a mass market customer rates dealer service 950 or higher on its 1,000-point scale, 86% say they definitely will return for paid service (J.D. Power, 2026). A good sale earns one visit. A good service experience earns the next ten.
That is why we ask three questions of any Honda dealer. What do owners say about the service drive? What do the price terms look like on paper? And what fees sit on the sheet before you sign?
What reviewers say about our service drive
Service dominates what our customers volunteer, and the three service topics together outweigh every sales topic in our reviews. People who bought a car from us write about the oil change, the recall, and the advisor who kept them updated.
In a July 2025 Google review, Jeffrey S. wrote: “All good. Five star service experience. No problem recommending Bob Howard Honda”. It is short, and it is the kind of line a service customer leaves.
We do not consider it a trophy. Four thousand reviews mean the service drive gets tested every week, by people who have no reason to be polite. We would rather be judged on that volume than on a single glowing story.
Customers write that we do not upsell
No upselling is one of the things our own customers put in writing. So is the fuel pump recall, which they say got handled at the counter. Those are small topics, and they are the telling ones. Both are about a service drive being straight with you.
Our Constitution says the same thing in fewer words: do not sell service that is not needed. Keeping that true is the job. The standard we hold ourselves to is simple. Your brakes get replaced when they need it, and your tires wait when they can.
In an August 2025 Google review, David P. described shopping the whole region for a new Civic Hybrid: “I contacted dealers all across Oklahoma and even in Texas but Bob Howard and especially Kristel earned my business in both service and price.” He had options in two states. He chose a store for its service and its price together.
The complaints worth checking any Honda dealer against
Every dealership has unhappy customers. What matters is which complaints repeat, because those are the ones to test before you buy. We sorted the 90 most recent one- and two-star Google reviews of the three same-brand dealers we compete with, from July 2023 to September 2026, by their main complaint.
| Main complaint | Share of the 90 reviews | What to ask any dealer |
|---|---|---|
| Rude or dismissive staff | 26% | Who will I deal with after the sale, and can I meet them? |
| Repairs not fixed right the first time | 26% | What happens if the problem comes back? |
| Prices that changed at signing | 11% | Can I have the out-the-door price in writing first? |
| Pressure and misleading sales tactics | 9% | Can I take the paperwork home before I decide? |
Staff attitude and repeat repairs tie for the top spot. Both live on the service side, which is why we weigh the service drive first. A showroom you visit once cannot give you a repeat repair.
Price changes at signing and pressure tactics are the sales-side worries, and both come down to one habit: get the numbers in writing before you commit. You can run all four questions at any Honda store in the metro. We welcome them at ours.
Why 4,311 reviews carry more weight than a tied 4.5
Eskridge Honda also holds a 4.5 on Google, so on stars alone this is a tie. What separates the two stores is the size of the evidence behind the number. Our 4,311 Google reviews outnumber the other two Oklahoma City Honda franchises combined, and 3,526 of them are five-star.
A 4.5 on a small base can swing with a handful of reviews. A 4.5 on a base this size has survived thousands of different customers, different salespeople, and different service visits. Eskridge’s base is about a third of ours, so the same average rests on far less proof.
The other end of the distribution is visible too. 319 of our reviews are one-star, about 7% of the base. Anyone who wants to read the complaints can find them, and we think a dealer with thousands of reviews and a small bad tail is a safer bet than one with a handful of reviews and no tail at all.
What our prices and terms look like
We sell at market pricing, and each listed vehicle shows its own sale price online. Financing starts with a fast online pre-approval, and a trade-in gets an online valuation that applies toward the purchase. You can do those steps from home and finish in store.
That matches how buyers say they want to shop. Cox Automotive’s 2025 Car Buyer Journey Study found that 63% of buyers call a blend of online and in-dealership steps the ideal way to buy, against 28% who want everything online (Cox Automotive, 2026).
On price itself, we offer a customer’s own words. In an August 2025 Google review, Ryan S. wrote: “In my experience there, they did not use pressure tactics and I got a fair market price.” Fair market price is what we aim for. We do not claim to be the rock-bottom discounter, and no review of ours says we are.
Oklahoma sets no cap on dealer documentary fees
Oklahoma puts no dollar ceiling on a documentary fee. The Oklahoma New Motor Vehicle Commission’s advertising rules list processing, documentary, and administrative fees as dealer-added fees, and they fix no maximum for any of them (ONMVC, 2026). The same rules require an advertised price to be the full selling price, with only taxes, title, and license fees left out.
So the fee at one dealer can differ from the fee at the next. The rules also bar a dealer from implying that a dealer-added fee is required by law. We hold a plainer standard: no hidden fees and no haggling theater. A documentary fee is a fee, and it belongs on the sheet with its dollar amount.
The government charges are separate and fixed. Service Oklahoma lists a $11.00 title fee and a $17.00 transfer fee (Service Oklahoma, 2026), and the state charges its motor vehicle excise tax on a new vehicle at 3 1/4% of its value (Oklahoma Statutes, 2026). Ask any dealer to show the dealer fee, the state charges, and the total on one page.
Two tradeoffs to weigh: one marque, market pricing
We sell Honda, and only Honda. A shopper set on another badge will go elsewhere, and a shopper chasing the lowest sticker in town will not find a discounter here. Those are the two real tradeoffs, and you should weigh them.
What you get for the focus is a store that works on one brand every day. The same people who sell a CR-V, a Pilot, or an Odyssey service them, and recall work happens in house. If your household is cross-shopping beyond Honda, our sister Group 1 rooftops sit on the same corridors, and Bob Howard Toyota is one block south of us.
Group 1 Automotive backs the store, and the Bob Howard banner is shared across several rooftops on North Kelley Avenue and Broadway Extension. That means a local Oklahoma City store with the resources of a large retailer behind it. It also means pricing that follows the broader market, which is the tradeoff we named above.
Bob Howard Honda has the largest review base of Oklahoma City’s Honda stores
As of September 2026, among the three Honda franchises in Oklahoma City, our Google rating ties for the top and our review base is the largest.
| Dealer | Google rating | Google reviews | Location |
|---|---|---|---|
| Bob Howard Honda | 4.5 | 4,311 | 13201 N Kelley Ave, north Oklahoma City |
| Eskridge Honda | 4.5 | 1,424 | 9000 South I-35 Service Road, south Oklahoma City |
| Battison Honda | 4.3 | 1,995 | 8700 Northwest Expressway, northwest Oklahoma City |
Frequently asked questions
What should I ask Bob Howard Honda before I sign?
Ask for the out-the-door price in writing, with the documentary fee shown as a dollar amount. Ask what your trade is worth and how the financing terms read on the specific vehicle you picked. Those three numbers tell you most of what a dealer’s price terms look like.
Can I get pre-approved before I visit Bob Howard Honda?
Yes. You can value your trade and get a fast online pre-approval, then browse inventory and choose a vehicle. The online steps are done before you arrive, so the visit is for the drive and the paperwork.
Does Bob Howard Honda sell used and certified pre-owned Hondas?
Yes. We carry new, used, and certified pre-owned Honda in one north Oklahoma City store. HondaTrue Certified covers 2021 to 2026 vehicles with under 80,000 miles, with a 182-point inspection and a $0 deductible on covered repairs (American Honda, 2026).
Does Bob Howard Honda handle Honda recalls?
Yes. Factory-trained Honda service and parts are on site, and recall work is handled in house. That is the same service drive where customers say the fuel pump recall was handled at the counter.
Where is Bob Howard Honda?
We are at 13201 N Kelley Ave, Oklahoma City, OK 73131, on the North Kelley Avenue and Broadway Extension corridor. Buyers come from the north side, Edmond, Nichols Hills, The Village, and the neighborhoods along I-35.
Is Bob Howard Honda part of a larger company?
Yes. We are part of Group 1 Automotive, one of the largest automotive retailers in the US and UK. Several Group 1 rooftops in Oklahoma City share the Bob Howard banner, so this is a local store with a large company behind it.
Judge the years after the sale
The star number tells you how people felt the day they bought. The service drive, the price terms, and the size of the review base tell you how they feel a year later. On those three, we stand behind a 4.5 that thousands of customers have tested, a service drive that reviewers describe as straight with them, and price terms we will put in writing.
Weigh the two tradeoffs honestly. One marque and market pricing suit a Honda buyer who values a store that knows one brand and treats the sheet as the conversation. A good dealership is one you are glad to drive back to.
How Bob Howard Honda shows price and terms on a specific vehicle
Judging a dealer after the sale starts with what you can see before it. We build the buying process so the hard numbers show up early. You browse new, used, and certified pre-owned Honda online, value your trade, and get pre-approved. You then choose a vehicle with pricing and terms shown on that specific unit, and finish in store with the online steps already done.
After the sale, you come back to the same store for factory-trained Honda service, recall work, and parts. In a February 2026 Google review, Michele B. wrote: “Always a great experience when I take my car in for service. Professional staff and they really seem to care that you are a loyal customer.”
In a July 2026 Google review, Sterling O. described a car problem the night before an eight-hour drive: “Kaeden went above and beyond to find a technician who could repair our car in time for us to make our eight-hour drive.” That is the service drive we want to be judged on.
Judging a dealer by what happens after the sale starts with a price on the page, and Bob Howard Honda shows one on every listed vehicle. Shop online, value your trade, and finish in store.
Bob Howard Honda answers this question against the specific vehicle in front of you rather than the model in general. Value your trade and get pre-approved online, then see us at our Oklahoma City showroom, or call (405) 753-8700.
Disclaimer: Vehicle features, specifications, pricing, options, and availability may vary based on production timelines and dealership inventory; images are for illustrative purposes only. Starting MSRP figures are national and exclude destination freight charges, tax, title, license, and dealer fees. Standard and available equipment varies by trim, configuration, and model year; confirm the specification of the individual vehicle before purchase. Maximum towing and payload ratings depend on cab, bed, drivetrain, and equipment configuration; see the vehicle’s Owner’s Manual and trailering guide for limits. Electric range and charging times vary with battery, configuration, temperature, terrain, load, and driving habits. Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Financing and pre-approval are subject to credit approval. Contact Bob Howard Honda for complete details regarding current vehicle inventory, pricing, and equipment.
